Brock Warren
Founder & Owner
Birmingham's Local
Supplement Experts
Our Mission
To give every customer in the Birmingham area honest, personal guidance on supplements and nutrition. No guesswork, no pressure, just real advice from people who use these products and care about your results.
Our Vision
To be the place Hoover and Vestavia Hills trust first for their health goals, where knowing your numbers, fueling right, and having someone in your corner is just how it works.
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Years Serving Birmingham
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Local Stores
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Google Reviews
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Locally Owned
Features
Guidance First, Products Second
Walk in with a goal and walk out with a plan. Our team asks what you are working toward before recommending anything, so every product on your counter actually earns its place.
Why You'll Love It:
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Real Advice: our staff train, use the products, and tell you what actually fits your goals and budget.
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Curated Selection: we stock what we would take ourselves, not ten thousand random SKUs.
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Free InBody Scans: know your muscle, fat, and water numbers so your plan is built on facts.
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Here Since 2011: two Birmingham-area stores and fifteen years of neighbors trusting us with their goals.
That is the difference between buying supplements and getting guidance. Come see it in person.
Free InBody Scans
Know your numbers at no charge, at either store
Expert Guidance
Real advice from staff who train and use the products
Smoothies & Fresh Meals
Made-to-order smoothies in Vestavia, Fit Five meals at both
Locally Owned Since 2011
Two Birmingham-area stores, one local team
Features
Focus on Customer Satisfaction
Our job is not to sell you a tub, it is to help you hit a goal. That means honest answers, follow-up when you come back, and celebrating your progress with you.
Why You'll Love It:
Why You'll Love It:
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Goal-Based Recommendations: tell us what you are working toward and we match products to it.
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Honest Answers: if something is not worth your money for your goal, we will say so.
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Progress Check-Ins: come back, re-scan, and adjust the plan as your body changes.
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A Local Team That Knows You: regulars are regulars here for a reason.
Testimonials
Real feedback from satisfied customers
Vanessa V.
"Everyone that works at Elite knows their stuff. They're so helpful and always point me in the right direction."
Adam C.
"Friendly staff and willing to help you find what you need. If they don't have it, they will get it for you!"
Hoover customer
"Great prices, good selection, friendly and knowledgeable staff. I get clean protein and supplements there and always good exercise advice."