Case Study: How to improve SEO scores

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Client Background:

XYZ company is an e-commerce website that sells health supplements online. They have been in business for five years, and they have a website with a lot of products and pages. They are struggling to increase their organic search traffic and want to improve their SEO scores.


The client’s website has several issues that are affecting their SEO scores. Some of the challenges include:

  1. Lack of keyword optimization on product pages
  2. Poor site structure and navigation
  3. Low-quality backlinks
  4. Lack of fresh and relevant content
  5. Slow loading speed


  1. Keyword optimization: The first step to improving SEO scores is to optimize the website for relevant keywords. The client’s website was lacking proper keyword optimization on product pages, so we recommended adding relevant keywords to titles, meta descriptions, and product descriptions. This would make the website more discoverable to search engines.
  2. Site structure and navigation: We recommended improving the website’s structure and navigation to make it easier for users to find what they are looking for. This involved simplifying the menu and creating more specific product categories. We also recommended adding breadcrumbs to help users understand where they are on the website.
  3. Backlink analysis and acquisition: We performed a backlink analysis and identified several low-quality backlinks. We recommended disavowing these links and acquiring high-quality backlinks from relevant websites. This would improve the website’s authority and increase its visibility in search results.
  4. Content creation: We recommended creating fresh and relevant content on the website, including blog posts, articles, and videos. This would improve the website’s engagement with users and help establish the website as an authority in its niche.
  5. Speed optimization: We recommended optimizing the website’s loading speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching. This would improve the user experience and make the website more attractive to search engines.


After implementing these solutions, the client’s website experienced significant improvements in its SEO scores. Their organic search traffic increased by 40%, and they ranked higher in search results for relevant keywords. The improvements in site structure and navigation also led to an increase in user engagement and conversion rates. The client was satisfied with the results and continued to work with us on an ongoing basis to maintain and improve their SEO scores.

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